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Videos

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big
Authors: Evan Kodra, Rana El Kaliouby, Daniel McDuff
June 15, 2013
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Citation

Kodra, El Kaliouby and McDuff (2013a, June 15). Do emotions in advertising drive sales?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-emotions-in-advertising-drive-sales-


Videos

What markets to enter when informing a global market strategy?

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jeffrey Hunter
June 15, 2012
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Citation

Hunter, J. (2012a, June 15). What markets to enter when informing a global market strategy?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-markets-to-enter-when-informing-a-global-market-strategy-